Everything you might want to know,
in plain English.

Dashless is a media-buying co-pilot for Meta Ads. It connects to your Meta account, surfaces every pound you're wasting, scales your winners, watches your spend pacing, alerts you the moment ROAS drops, and writes you a Monday + Friday strategic memo. Think of it as the layer between your instincts and Meta Ads Manager.

Click Sign inand continue with Google. We use Google's 2FA + passkey support — no passwords to remember. If you don't use Google, click "Email me a sign-in link instead."

Five minutes. Sign in → connect your Meta Ads account → run analysis. The first signal appears within 30 seconds of the sync completing.

Yes — a card starts your 7-day trial, but you won't be charged until day 7. Cancel any time before then in Settings and you pay nothing.

Click "Try demo data" on the dashboard. We seed a complete mock account with realistic signals, an AI strategic memo, pacing data, and pre-actioned signals so you can explore every feature without connecting anything.

Flat tiers, no ad-spend tiers:

• · Solo — $79/mo · 1 Meta account · 2 seats · up to $50K/mo ad spend
• · Media Buyer — $199/mo · up to 10 Meta accounts · 5 seats · up to $250K/mo ad spend
• · Extra accounts $39/mo each, up to 15. Past that, talk to us.

Madgicx and Revealbot charge by your ad-spend tier; Triple Whale charges on your store's revenue — with all three, growing costs you more. Dashless doesn't take a percentage of your spend and won't move you up a tier because you scaled. Each plan covers a generous amount of managed spend ($50K/mo on Solo, $250K/mo on Media Buyer); if you outgrow it, we'll talk rather than silently re-tier you.

You get email reminders on day 3, 5, and 6 of the trial showing what we've found in your account. On day 7, if you haven't subscribed, analysis pauses and your alerts stop. No data is deleted. You can subscribe and pick up exactly where you left off any time.

Yes. One click in Settings → Subscription → Manage billing. Your subscription ends at the next billing cycle. We don't pro-rate refunds, but we won't charge you again.

If something is genuinely broken on our side and you tell us within the first 14 days of your first paid month, we'll refund you in full. Beyond that, no refunds — but the trial is designed to remove the need.

No metered token allowance. Explain, Ask, the memo and the briefs are included in every tier under fair use — there's a generous per-month ceiling on Ask that exists only to bound runaway usage, and no real customer has come close to it. If you ever do hit it, we'll email you rather than silently cutting you off.

Five signal types, refined by Dashless AI:

• · Creative fatigue — frequency rising while CTR falls
• · Budget bleed — campaigns spending at target while ROAS degrades
• · Winner suppression — top-ROAS ads being underfunded by the algorithm
• · Audience overlap — ad sets bidding against themselves, inflating CPMs
• · Rest recommendations — formerly-winning ads degraded past threshold

Plus scale opportunities (winners ready to push more budget into) and pacing/budget breach risks.

Mondays and Fridays at 7am UTC, Dashless AI reads your pacing, signals, and recent changes and writes you a memo: a 3-paragraph executive summary, your concerns ranked by revenue impact, your opportunities ranked by projected uplift, what worked recently, what didn't, and a prioritised 5-action focus list for the next 7 days. Export as Markdown, CSV or text to send to clients.

We split the math into wallet-saved vs ad-spend-redirected so the number is honest. "Wasted ad spend saved" is only counted when pausing actually reduces your wallet (e.g. pausing a campaign whose budget lives at campaign level). "Ad spend redirected" is the spend on a losing entity that gets redistributed within its parent ad set or campaign. Most ad-optimization tools blend these — we don't.

Wasted Ad Spend Saved is a real wallet reduction — only counted when the pause matched the budget level (e.g. you paused a campaign-budget-optimised campaign, or an ad set with its own daily budget, or hit a lifetime cap). Spend Redirected is when you pause an ad inside a CBO ad set or campaign — the parent's budget keeps spending, the money just flows to remaining ads. Your wallet doesn't shrink; your average ROAS improves. Both are useful; we report them separately so your numbers stay defensible.

We used to. We pulled it because a percentage without a defensible derivation is worse than no number. Today we show the raw inputs instead — "based on 14 days of data, $2,400 spent, 23 conversions" — so you can judge for yourself whether the sample is meaningful. Once we have enough cross-account calibration data to publish a real confidence formula, we'll restore the percentage with the math underneath it.

Its own past, over three windows rather than one. We store the parent entity's daily numbers for the 30 days before your change, and pool them into the 7-, 14- and 30-day return it was actually running at. Each of those is carried forward flat and compared to what it returned after. The verdict is their agreement: beat all three and it worked, missed all three and it didn't, all three within 10% and nothing moved. When they disagree we say "Mixed", because the honest answer is that it depends what you compare against. We do not fit a curve and call it what would have happened — we tried that once, and a downward-sloping line manufactures a win every time.

Every status, budget, targeting, and creative change you make on Meta gets auto-detected by our sync. We capture pre-change metrics, then accumulate up to 30 days of post-change parent metrics. Results shows you what each change actually moved, against what that entity was doing beforehand.

Because those are true and a percentage would not be. "Mixed" means the 7-, 14- and 30-day rates disagreed about this call. "Measuring" means fewer than seven settled days have passed. "Too few purchases" means under ten conversions since the change, which cannot carry a return figure. "Not comparable" means Meta's attribution window changed partway through, so before and after were not counted the same way. Every one of those is a complete answer, and dressing any of them up as a verdict is exactly how a receipts page stops being worth reading.

No. Today's spend has landed but the conversions attributed to it have not, so an action measured this morning would look worse than the same action measured tonight. Every window ends yesterday, and each result says which day it is settled through.

We check, and we say so. Alongside each result we compute what the entire account did over the identical days. When the account moved the same way by enough to explain most of the change, the result is labelled as such. We will not tell you a pause earned you a good week the whole account was already having.

Never. Dashless is read-only by design — it cannot change anything in your ad account. It tells you exactly what to kill, scale, or refresh, deep-links you to the exact entity in Ads Manager, and you make the change yourself. Then you mark it done in Dashless so your savings are tracked. Your account, your hands, always.

Nothing happened to your account, because Dashless never touched it — you reviewed the evidence and decided. Every recommendation shows its data window and the benign explanations Dashless AI checked before raising it, so you can judge it on the proof before acting.

Only campaign, ad set, ad, and insights data via the Meta Marketing API scopes you grant: ads_read (to read your ad data) and business_management (to identify which Business Manager owns the account). One-click pause and apply actions roll out via the ads_management scope once Meta completes its review of it. We never read messages, posts, or audiences as PII.

Encrypted at rest with AES-256 using a per-deployment encryption secret. Database access is restricted by Supabase Row-Level Security so you can only ever see your own rows. We never log decrypted tokens.

No. When Dashless AI analyses your account or you chat about a signal, the relevant data and your message are sent to Anthropic's API for processing. Under our agreement Anthropic does not retain that data for training.

Postgres database at Supabase (AWS-backed, multi-region failover). Application servers at Vercel. All data in transit uses HTTPS. Stripe handles all payment data — we never see your card.

You can disconnect any Meta account from Settings at any time. To export the AI strategic memo as Markdown, CSV or text, click Export on the memo panel. To request full deletion of your account and all associated data, visit Data deletion or email support@dashless.app — we process deletion requests within 7 days.

Yes. We are a UK-registered business (registered office in Glasgow, Scotland). We minimise data collection, store tokens encrypted, never sell or share data, and honour data-subject access and deletion requests within statutory timeframes.

Not yet — Meta only. This is deliberate. Doing one platform deeply beats five platforms shallowly. Google Ads is on the roadmap once we hit 50+ paying customers; TikTok comes after that.

Yes. Click Connect Slack in Settings, choose your workspace and channel, and critical signals + hard alerts post there in real time. Block Kit formatted with the money headline as the title.

Today, alerts go to your account email. Multi-recipient is on the roadmap once we have customer demand.

Not yet — we're focusing on the in-app experience. Public API + webhooks (Zapier/n8n compatibility) are roadmap items for the Agency tier once we have an agency customer asking.

Yes. Operator covers up to 5 Meta accounts; Pro Agency covers up to 15. Each account has its own pacing, alerts, signals, score, and strategic memo. Switch accounts via the dropdown on the dashboard header.

Yes — the AI strategic memo exports as Markdown / CSV / TXT, and any analysis can be turned into a public read-only share link via the dashboard. Send the link to a client; they see the findings without needing a Dashless account.

Yes — email hello@dashless.appand we'll build a custom plan. We're prioritising agencies with 5-30 client accounts spending $20K-$200K each.

Madgicx leans toward autonomous AI optimization at higher price points. Dashless is human-in-the-loop — you approve every action, with Dashless AI challenging you before each one. Different philosophy, different buyer. Madgicx prices by ad spend; Dashless is flat.

Motion is creative analytics — Hook/Watch/Click scores. Dashless is account-level optimization plus a creative Brief generator (free with plan). If your bottleneck is analysing creative variants, Motion is the right tool. If it's catching waste, scaling winners, and understanding what your changes did — that's us.

Triple Whale is attribution-first — solving "where did sales come from". Dashless is action-first — solving "what should I do today." They sit in different parts of the buying workflow. Many of our agency users run both.

Meta added native fatigue tracking in 2026. We do far more — five detectors, AI judging, cross-signal pattern recognition, the strategic memo, change attribution, the wallet-vs-redirected math, hard alerts, brief generation. And critically: Meta has zero incentive to help you spend less. We do.

Because it cuts through noise. Most of what your ad account shows you every day is noise — pacing volatility, attribution lag, normal day-of-week variance. Signal is what's actually wrong, what's working, and what to do next. Hence the name.

A small team based in Glasgow, Scotland building a tool we wished existed. We've spent years running Meta ad accounts ourselves and gotten tired of the same five problems (fatigue, bleed, suppression, overlap, decay) being unsolved by every tool we paid for.

Coming. We're focused on getting the first 50 paying customers right before opening a community. If you want early access, email hello@dashless.app.

Email support@dashless.app. We respond within 24 hours business days, usually sooner. Founder responds personally for the first ~100 customers.