The AI co-pilot for Meta media buyers

No dashboards.
Just decisions.

Dashless watches every account around the clock and surfaces only the moves that matter — the ad to kill, the angle to scale, the test still cooking. Backed by your data, not internet averages. You decide; we do the watching.

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7 days free · Operator from $249/mo · cancel anytime

“$5,980 of wasted ad spend identified in the first 30 days, across 5 client accounts.” — agency beta, May 2026

app.dashless.io
This week

Acme Co. — US

Velocity score
0.7 / 1.0 floor
Velocity
Below threshold — 5 days
Need 3 new concepts by Thursday to hold CAC
Angle gap
Comparison angle untested
102 days · prior baseline 2.4 ROAS
Budget bleed
Retargeting — Purchase LLA
ROAS −42% · still $320/day for 6 days
Algorithm shift
Format preference change
Budget rotated 38% → 12% away from statics
Learning-phase risk
Spring Sale — Cold
Day 4 of 7 · pause would reset
Decisioning

It reads every ad. It only tells you about the ones that matter.

Most ads are fine. Dashless stays quiet on those and surfaces the handful that need a decision today.

Signal, not noise

Kill / Scale / Tracking — not 1,000 rows.

Most ads are fine. Dashless stays quiet on those and surfaces the handful that need a decision today — never another dashboard to decode.

Patterns, not luck

Scales angles, not lucky ads.

Clusters your creative by DNA — hook, format, offer — and finds the style winning with statistical significance. Open it: which N ads share 86% DNA, what they spent, their blended CPA/ROAS.

Goal-aware

Knows your $35 CPA target. Won't tell you to scale a $52 winner.

Set target CPA and target ROAS once. Every call compares to your goal — not to its neighbours, not to last quarter's average.

Tracking, not guessing

Just launched a campaign or audience? It's already on the radar.

New tests surface as Tracking automatically — counting the conversions to a confident call — so you never act on noise.

Performance Lab

Prove every change actually worked.

Every action you take through Dashless is logged. We project the trajectory your account was on before the action — a 7-day rolling baseline extended forward — and overlay what actually happened. Capped at a 14-day window to keep the projection defensible.

Distinguishes Wasted Spend Saved (paused, real wallet reduction) from Spend Redirected (kept spending, flowed to better performers). The number you report to a client is the number you can defend.

ROAS · post-action · 14dactual counterfactual
action3.4×1.6×
Pre-action ROAS trajectory was declining toward 1.6×. After pausing the bleed and briefing a winners-pattern replacement, actual ROAS recovered to 3.4× over 14 days. The gap is the change you defended.
Why Dashless

Meta's delivery system already moved on.

Andromeda reads your creative to decide who sees the ad. Advantage+ self-corrects most targeting. The job that's left — the part that actually moves CAC — is creative velocity, angle coverage, and not breaking your learning phase. Dashless does that job, and pulls in Meta's platform updates automatically so the recommendations stay current.

Strategic Signal

Guard the account

Budget, pacing, learning phase, change attribution. The CFO-facing layer.

Budget bleed
Catch campaigns burning spend at flat targets while ROAS quietly slides.
Spend pacing
Weekly/monthly caps, projected end-of-period burn, optional hard auto-pause.
Learning-phase guard
Before any pause or budget shift, we estimate the reset cost and offer a safer alternative.
Change attribution
Every change you make, logged with pre/post metrics and a counterfactual graph.
Creative Signal

Feed the algorithm

Generate on-brand statics in your winning style, track velocity, and compound account memory.

On-brand statics
When an angle's winning, generate fresh statics in that proven style — download, refine, or skip. Built from your top-spend, top-ROAS ads. Beta.
Velocity score
How fast you're shipping creative against your spend. Below 1.0 = CAC inflation in 2-3 weeks.
Long-term memory
Ask Dashless about your account's history — winning themes, seasonality, baselines. Compounds the longer it watches.
Mon/Fri strategic memo
The week's home: what changed, what to do, with the proof links one click away.
How it works

Connect Meta. We do the rest.

1

Connect

OAuth into Meta in 5 minutes. We sync 30 days of campaigns, ad sets, ads, and insights.

2

Read

Claude classifies every creative — image, video, copy, hook, angle, offer. Per-account profile built and updated automatically.

3

Decide

The few moves that matter, ranked by impact, each with the why. You click to apply — Dashless never changes your account on its own.

Recommendations stay current with Meta's platform changes — when Meta ships an update, we update the playbook.

More than alerts

The work around the decision, handled.

Pacing, portfolio oversight, and fresh creative — the parts of the job Meta leaves you to do alone.

Budget pacing

Know where your spend stands.

Meta has no real pacing view. Dashless projects end-of-period burn against your cap every day — no surprise overspend, and an instant answer to “where are we for the month?”

For agencies

One read across every account.

No human stays on top of 15 accounts. Dashless rolls the noise into a portfolio view — “CPA up 25%+,” “three kill signals firing,” “a winning angle worth testing elsewhere” — each a click from the full account.

Creative studioBeta

When an angle's winning, make more of it.

Generates on-brand statics in your proven winning style — download, refine with a note, or skip. Built from your top-spend, top-ROAS ads. Video creative coming soon.

Hard Alerts

We watch every 30 minutes.
You don't.

ROAS, CPA, CTR, frequency, CPM — set the threshold once per account. When something breaches, an alert lands in your inbox or Slack channel. No dashboards to refresh. No client calls you didn't see coming.

Same engine that detects the signals also routes the alerts — cross-checked against the funnel so a CTR dip on a profitable ad doesn't page you at 2am.

#meta-alerts · Slack
▲ CRITICAL · 14:22 GMT
Campaign "ZK · Prospecting · 5-15 · Cold" ROAS dropped 47% over 6 days while spend is up 18%. Frequency 3.4×. Recent ROAS 1.3 vs baseline 2.8.
Recommended action: pause + Brief replacement
→ dashless.app/dashboard
Pricing

Built for agencies. Priced for everyone.

7-day free trial · cancel anytime

Waitlist only
Founding
$119$99/mo
Launch offer

Limited · locked 12 months

  • 1 Meta account
  • All Operator features
  • $99/mo locked for 12 months
  • Direct line to the founder
  • Shape the roadmap
  • Founding-member pricing forever
Join the waitlist
Most popular
Operator
$299$249/mo
Launch offer

Up to 5 accounts · solo + in-house

  • Up to 5 Meta accounts
  • Kill / Scale / Tracking decision engine
  • Bylaw-grounded explanations
  • One-click approved actions
  • Budget pacing
  • Mon/Fri strategic memo
  • Long-term account memory
Start Operator trial
Pro Agency
$499/mo

Up to 15 accounts · agencies

  • Up to 15 Meta accounts
  • Everything in Operator
  • Cross-account portfolio view
  • Creative studio (Beta) — on-brand statics
  • Ask Dashless (/ask)
  • Priority support
Start Pro Agency trial

Founding seats are limited and locked for 12 months. Join the waitlist →