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Your AI copilot for paid social

Ask AI anything about your ads.
Know what to do next.

Find out why performance changed, which ads need attention and what to test next. Chat gives you answers. To Do keeps the actions organised.

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No card required · Read-only access · You make every change

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Fictional account · USD
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Interactive app preview · illustrative dataOpen full app

Ask Dashless

Wrenfold Studio

Why has my ROAS dropped?

Purchase costs are up 5% and average order value is down 4%, bringing ROAS from 3.40× to 3.10×.

Supporting evidence

Return fell from 3.40× to 3.10×. The account comparison shows two pressures on the result: Spend $4,228 → $4,820. Meta-reported purchase revenue $14,365 → $14,940. CPM up 12%; cost per landing-page view up 15%. These comparisons explain the arithmetic, not a proven cause.

Next step

Compare cost per purchase by ad to locate the increase. Then check whether spend shifted towards the more expensive ads.

Cost per purchaseup 5%
Average order valuedown 4%
ROASdown 9%
Last 7 complete days vs the 7 before
AI + sample account data · Shift+Enter for a new line

Try a suggestion or write your own question. Nothing changes a real account.

Your accounts. Your AI copilot. You make every change.

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Made by marketers who hate the boring bits.
Ecommerce brandsLead-generation businessesIn-house teamsAgencies

Spend decisions

See the ads missing
your targets.

Know which ads to pause, which need a new creative test, and why.

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Wrenfold Studio3.00× target · last 14 days

Select an ad to see why it needs attention

Below your 2.40× pause threshold on $640 spend. Confirm learning has settled and recent edits have had time to run before pausing.

Illustrative findings. Dashless never pauses or changes an ad.

How our AI analyses creative

Your visuals, hooks and copy.
Connected to performance.

AI inspects the creative, identifies its message and style, then compares the results behind those patterns.

Limited-run fashion offer: a model in a red hoodie inside a printed shopping bag

Limited-run offer · illustrative analysis

01

Read the creative itself

Inspect the image for the product, visual style and legible on-screen text.

Visual style: Model / lifestyleProduct shown
02

Identify the message and offer

“Limited run. When they're gone, they're gone, and they're going.”
Angle: Scarcity / urgencyCTA: Get offer
Evidence: ad copy + creative.
03

Connect patterns to results

ROAS
4.05×
Purchases
143
Spend
$2,880

Compare hooks, styles and offers across your ads. Use the stronger patterns to brief the next creative test.

2 ads using this creative · last 14 days · illustrative figures

Video analysis uses sampled frames, transcripts and sound when available. Missing media is disclosed. Performance comparisons show associations, not proof of what caused a sale.

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Creative intelligence

The creative.
The results. The next test.

See which hooks, messages and formats earn their spend.

Video hooks

Which openings earn attention?

See the opening, hook rate and return together.

Northvale Supply · video ad

Doorstep DM

41%three-second hook rate
ROAS
5.10×
Spend
$4,180
3 ads · 1 creative · last 14 days

Copy and headlines

Which message brings purchases?

Compare headlines by the purchases and return behind them.

Headline performanceROAS
Limited-run offer · image ad“Take yours before they're gone”2 ads · $2,880 spend4.05×
Three-way styling · video ad“One set, three looks”3 ads · $1,260 spend3.30×

Wrenfold Studio · last 14 days

Creative fatigue

Catch the ad getting more expensive.

Catch rising costs alongside falling click-through rate.

Three-way styling · video adWrenfold Studio · last 14 days vs the previous 14
Cost per purchase$30$42
Click-through rate1.42%0.98%
Frequency2.63.9
Possible fatigue · investigate the change

Funnel and destination pages

Follow clicks through to purchases.

See where results fall away between the click and the sale.

Wrenfold Studio · last 7 complete days
Landing-page views4,650
Adds to cart545
Purchases183

Stage totals · bars relative to landing-page views

Illustrative reports from separate sample accounts. Figures are Meta-reported measures; creative patterns and fatigue are analysis, not causal proof.

The full creative picture

23 reports.
Find the patterns worth repeating.

Connect the results to the creative, the message and the people seeing it.

Top creativesLast 14 days
1Illustrative Doorstep DM creative5.10×82 purchases
2Illustrative Limited-run offer creative4.05×143 purchases
3Illustrative Three-way styling creative3.30×30 purchases
Ranked by return on ad spend

Creative results

Find the ads earning their spend.

Opening performanceLast 14 days
Doorstep DM
3-second hook rate
41%
Three-way styling
3-second hook rate
26%
The opening frame, beside its result

Hooks & engagement

See which openings hold attention.

Headline analysisLast 14 days
AI classification
“Take yours before they're gone”
Scarcity & urgencyUrgent tone
4.05×ROAS143 purchases · 2 ads

Messaging

Compare message styles against results.

Format comparisonLast 14 days
Image creative
2 ads · 1 creative
4.05×ROAS
Video creative
3 ads · 1 creative
3.30×ROAS
Separate example creatives; shared scale

Format & offer

Compare formats, offers and pages.

Audience breakdownLimited-run offer
Feed
4.50×
Reels
3.50×
Stories
3.80×
ROAS · last 14 days · all shown segments

Audience

See where your creative performs.

Creative DNAAI classifications
Illustrative Doorstep DM video openingOpening frame
Hook
Opens on a customer
Angle
Testimonial / social proof
Tone
Playful
Patterns to compare across your ads

Creative attributes

Find the hooks, angles and tones to test.

Illustrative previews from separate sample accounts · last 14 days. AI labels describe creative patterns; they do not prove what caused a result. Available metrics depend on source data.

Explore all reports
View all 23 report names

Creative results

  • Top creatives
  • All active ads
  • New launches
  • Week over week
  • Pattern trends
  • Fatigue

Hooks & engagement

  • Top clicks
  • Top hooks
  • Video analysis
  • Ad length
  • Static analysis

Messaging

  • Top copy
  • Headline performance
  • CTA performance
  • Angle patterns

Format & offer

  • Ad type comparison
  • Offer Type
  • Landing page analysis
  • Seasonality

Audience

  • Demographics
  • Placements

Creative attributes

  • Sound profile
  • Creative DNA

Custom asset tagging

Your naming system.
Your performance insights.

Group ads, ad sets and campaigns by the terms you choose. See which creators, products and concepts earn their spend.

dashless.Asset tagsFictional account · USD

Creator performance

Jane Smith

Apply tag whenNamecontains exact matchJane SmithAcross campaigns, ad sets and ads
Ads reached by this tagMatch
  • Video | Jane Smith UGC | Sept Demo V1Jane Smith
  • Video | Jane Smith UGC | Product Test V2Jane Smith
  • Image | Jane Smith UGC | Customer Quote V1Jane Smith
  • Video | Alex Chen UGC | Sept Demo V1Excluded · name doesn’t match

Total includes each reached ad once, even when its campaign or ad set also matches.

Jane Smith · Total

2.90×ROAS · September 1–30, 2026
3 ads
ROAS30 illustrative days
0.00×0.84×1.68×2.52×3.36×09-0109-30
See daily numbers
Jane Smith · Total · September 2026
DateSpendPurchasesROAS
09-01$32192.56×
09-02$426122.56×
09-03$379112.58×
09-04$344102.58×
09-05$32192.56×
09-06$426122.56×
09-07$357112.74×
09-08$324102.74×
09-09$30392.71×
09-10$402122.72×
09-11$357112.74×
09-12$324102.74×
09-13$28592.88×
09-14$378122.89×
09-15$335112.92×
09-16$304102.92×
09-17$28592.88×
09-18$378122.89×
09-19$313113.12×
09-20$284103.13×
09-21$26793.08×
09-22$354123.08×
09-23$313113.12×
09-24$284103.13×
09-25$24993.30×
09-26$330123.31×
09-27$291113.36×
09-28$264103.36×
09-29$24993.30×
09-30$330123.31×

Interactive example · illustrative data · nothing is saved

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Email + Slack alerts

Don’t let losing ads
hide behind winning ones.

Get an alert when an ad crosses your cost or return thresholds—even when the account average still looks healthy.

73%

of respondents said they regularly discover campaign underperformance too late.

Bitly / UserEvidence, 2026 · 264 marketing respondents
Your rule · purchase cost risingCost per purchase up 40%

$30 → $42 · last 14 days vs previous 14

35% threshold crossed
Gmail1 new alert
d.
DashlessTo: you
Performance alert

Three-way styling: purchase cost up 40%.

$30 → $42Last 14 days vs previous 14

Alert me about any ads where CPA rises by more than 35% over 14 days, ignoring anything under $100 spend.

Affected adThree-way styling · video ad
View affected ad
SlackNew in #paid-social
# paid-social
d.
DashlessAPP
Performance alert

Three-way styling: purchase cost up 40%.

$30 → $42Last 14 days vs previous 14

Alert me about any ads where CPA rises by more than 35% over 14 days, ignoring anything under $100 spend.

Affected adThree-way styling · video ad
View affected ad

Want the full list of underperformers?Ask Dashless which ads are below your targets.

Illustrative notifications · Evaluated once a day, 10:00 UTC against the latest synced data. Configure email and connect Slack in your paid plan.

Explore alerts in the demo

For brands and marketing teams

Less time assembling reports.
More time improving your ads.

Your AI copilot connects the numbers to the ads—and turns the analysis into next steps.

11hours / week

Average manual-analysis time reported by ecommerce businesses.

Mailchimp, 2026 · survey of 500 US businesses

01 / The digging

Campaign resultsSpend · purchases · leads
CSV
Creative reportsHooks · formats · messages
REPORT
Your business contextGoals · targets · priorities
CONTEXT

The information you used to piece together.

Dashless AIConnect. Compare.
Explain.

02 / The answers

What’s working

Limited-run offer · 4.05× ROAS

143 purchases across 2 ads. Above the 3.00× example target.

What’s slipping

Three-way styling · purchase cost up 40%

$30 → $42 as click-through rate fell.

What to do next

Test a new opening for Three-way styling

Compare against the original. Check other ads and recent edits before attributing the change to fatigue.

Wrenfold Studio · last 14 days vs previous 14 · illustrative data

Spend your next working session on the next test.

Get my free account analysisNo card required · Read-only access · You make every change

Your free account analysis

Your account.
Five reports. Free.

One ad account. Five reports. Answers based on your results.

  • 5 reports: top ads, video performance, ad copy, formats and fatigue.
  • 5 AI questions about your account, available for 14 days.
Get my free account analysis

No card required · Read-only access

A limited, one-time analysis. Ongoing access requires a paid plan, chosen separately. Starting here does not start a paid trial.

You stay in control
  1. 01

    Sign in to Dashless

    For your business or a client’s account.

  2. 02

    Connect your ad account

    Choose one ad account. Disconnect any time.

  3. 03

    Read your reports and ask questions

    Compare your top ads and costs. Ask why a result changed.

Dashless reads your ads. You make every change.

Supercharging marketers around the world

Made by marketers
who hate the boring bits.

Let AI handle the digging. See what’s working, what isn’t, and what needs action—so you can focus on strategy, creative and scaling.

AI that works alongside you.
You make every ad and budget change.

YouStrategy.
Creative.
Scaling.
AI account analysis
Creative intelligence
Custom asset tags
Account memory
Cross-platform insights
Growth opportunities
Funnel bottlenecks
Spend alerts

Read-only access. Your account stays yours.

Pricing

One brand or several clients?

Start with a free analysis. Choose a plan for ongoing checks, creative reports and AI answers.

For your brand

Solo

For one brand across paid social.

$49/mo
  • 23 creative reports: top ads, videos, copy and fatigue
  • Ad recommendations explained; you make every change yourself
  • Budget pacing with daily breach alerts
  • 100 AI questions about your accounts each month
  • 1 seat, more at $10/mo each

Covers up to $50K/mo of ad spend. Outgrow that and we'll talk, rather than silently re-tier you.

Free for 14 days, then $49/mo. Card required, cancel before day 14 and you're not charged.

For your clients

Agency

For agencies managing multiple brands.

$199/mo
  • 5 more for $50/mo, up to 50 brand spaces
  • Every client on one screen, ranked by what needs you first
  • Client reports with an editable summary, share links and schedules
  • Client seats: your client sees their account, and nothing else
  • 23 creative reports: top ads, videos, copy and fatigue
  • 300 AI questions about your accounts each month, 100 more per pack
  • 5 team seats, more at $10/mo each

Free for 14 days, then $199/mo. Card required, cancel before day 14 and you're not charged.

Every connection. The full Dashless toolkit.

Meta logoMetaAvailable nowTikTok logoTikTokAvailable nowSnapchat logoSnapchatAvailable nowPinterest logoPinterestAvailable now

Account checks, AI answers, creative analysis, briefs and reports — included for every connected platform.

Prices in USD ($). See both plans in full

Running ads for clients?

Track client spend.
Compare returns with targets.

Compare each client’s spend and return with their saved targets in one portfolio. Create a client report and share a link or give them access to their own account.

  • Client reports and shareable links
  • Client logins restricted to their own account
Get my free account analysis

Spend and return by client

Spend and ROAS · last 7 days

Halden & Co.

IE · Over its spend cap · 1 critical

€41,700Spend
2.18×vs 3.5× target

Northvale Supply

UK · Near its spend cap

£12,900Spend
4.61×vs 4.0× target

Kestrel Athletic

US · No priority flags

$8,200Spend
5.04×vs 4.5× target

Wrenfold Studio

US · 1 to pause · 1 to watch

$4,820Spend
3.10×vs 3.0× target

Illustrative clients, each shown in its own currency. Ordered by the product's portfolio priority rules.

Before you connect.

What access am I giving Dashless?

Read-only access to the ad account you select. Dashless reads performance and creative data; you make every ad, budget and settings change in Ads Manager. You can disconnect any time.

Which ad platforms are available?

You can connect Meta, TikTok, Snapchat and Pinterest now. Every connected platform gets account checks, AI answers, creative analysis, briefs and reports. Individual figures and breakdowns depend on what that platform reports; missing data is shown clearly.

What if my account has very little data?

New or low-spend ads may not have enough results for a recommendation. Dashless shows that limit rather than labelling the ad a failure.

Does it work for lead-generation businesses?

Yes. Compare platform-reported lead counts and cost per lead. These figures do not tell you whether a lead is qualified or became a sale. Recommendations based on purchases apply to purchase campaigns.

How is this different from a general AI chat?

You can ask about your connected account, such as “Why did purchase costs rise?” Dashless uses the account’s figures and date ranges in its answer. You can check those numbers beside the ad.

Is the free analysis a paid trial?

The free analysis is a one-time, limited analysis of one ad account, with no card required. Ongoing access needs a separately chosen paid plan. The optional 14-day paid-plan trial requires a card; cancel before day 14 and you are not charged.

More answers

Your first account analysis

Find out what your
ad budget is buying.

Get five reports and ask 5 questions about one ad account. Start free, with no card required.

Get my free account analysisExplore the live demo

No card required · Read-only access · You make every change

dashless.

Your AI copilot for paid social. Account analysis, creative briefs and reports for brands, marketing teams and agencies.

Dashless Ltd · 3-3, 35 Springbank Gardens
Glasgow G31 4QP · Scotland, UK

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© 2026 Dashless Ltd · All rights reservedRead-only analysis. You make every change.