Watching every account, every 30 minutes

The media buyer that never clocks off.

Dashless reads every Meta account around the clock — catches the spend that's leaking, spots the creative that's winning, and proves what every call was worth. You just decide.

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Founding seats · first 50 · £99/mo locked for life

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Read just nowAcme Co.

Behind target — ROAS 3.1× vs 4× goal (last 30 days). Start with the actions below.

This account · last 30 days

Revenue

£48,200

attributed by Meta

Spend

£15,540

142 purchases

Return on spend

3.1×

revenue ÷ spend

Today's actions2 suggested tasks £516/mo at stake

PAUSERetargeting — Purchase LLA

ROAS −42% · still £320/day for 6 days

£320.00

WATCHUGC review · running 34 days

CTR −28% off its own peak

£196.00

The difference

It's not another dashboard. It's what you catch in time.

Without Dashless

The spend
£17,000 over budget before anyone opened the account.
The creative
Your best video buried across 2,400 per-ad creative IDs.
The proof
The client asks “did it work?” and you’re reaching for a guess.

With Dashless

The spend
Caught at 1.4× your target — not discovered at 3× the next morning.
The creative
One winner, pooled across every ad set, with the reason it works.
The proof
Every call logged against the do-nothing line. A number you can defend.

IGuard the money

Nothing burns unnoticed.

Overspend gets caught at 1.4× your CPA target — not discovered at 3× the next morning. Every 30 minutes: spend against target consumed, CPM against baseline, pipeline on clicks, purchase-latency context.

Budget bleed

Campaigns burning spend at flat targets while ROAS quietly slides — surfaced with the exact campaigns to pause.

Spend pacing

Weekly and monthly caps with projected end-of-period burn. Meta has no real pacing view.

Learning-phase guard

Reads the ad set's real learning stage from Meta — never guesses it — and prices the reset before you act.

Thresholds you set once

ROAS, CPA, CTR, frequency, CPM per account, cross-checked against the funnel so a CTR dip on a profitable ad doesn't page you at 2am.

Before it asks you to pause

holds the action

Spring Sale — Cold

Ad set · learning stage from Meta: LEARNING, day 4 of 7

Pausing now

resets learning · ~£2,100 to re-exit

Cutting budget 20%

stays in learning · no reset

Waiting 3 days

exits learning · then act freely

It prices the obvious move before you make it — and Dashless never applies any of them on its own.

Illustrative. Learning stage is read from Meta's own field, never inferred.

IIRead the creative

It knows why things win.

Meta's Andromeda reads your creative to decide who sees the ad. So the job that moves CAC is creative — velocity, angle coverage, and scaling the pattern rather than the lucky ad.

Pooled by asset, not by ad

One video running in forty ad sets reads as one winner. Meta mints a creative_id per ad; grouping on that inflates your library and hides your real winners.

Patterns, not lucky ads

Clusters creative by DNA — hook, format, offer — and only calls a pattern when enough ads share it to mean something.

Velocity score

How fast you're shipping creative against your spend. Below 1.0 means CAC inflation in two to three weeks.

Long-term memory

Winning themes, seasonality, baselines. It compounds the longer it watches the account.

Creative health · last 7 days

8 angles active

Creative health

Healthy

healthy mix

Refresh rate

Optimal

11 new · £564 (7d)

Best vs your 5× ROAS target

Static | Kestrel Trail 2 — Slate ★

£70 · 2 purch · low data

4.7×

UGC | “Held up on a 50k ultra”

£52 · 1 purch · low data

3.6×

Catalog | “Why runners keep coming back”

£57 · 1 purch · low data

2.3×

A one-ad "angle" is never ranked beside a fourteen-ad one. A pattern needs enough ads to be a pattern.

Illustrative account — mirrors the live Creative overview.

IIIProve the call

Every decision gets a receipt.

Every action taken through Dashless is logged against the do-nothing counterfactual — the trajectory the account was on before you touched it. The number you report to a client is the number you can defend.

Change attribution

A 7-day rolling baseline projected forward and overlaid with what actually happened, capped at 14 days to keep the projection defensible.

Saved vs redirected

Paused budget is a real wallet reduction. Reallocated budget isn't. Dashless never reports one as the other.

Shareable client reports

A live link to the client's read-out. No login, no seat, no deck the night before the call.

Ask, and the memo

Plain-English questions answered with their working shown; Mon/Fri strategic memos land automatically.

Change ledger · last 30 days

incl. the misses

Paused Retargeting — LLA12 Jul

Wasted Spend Saved£4,180 saved

Shifted budget → UGC review09 Jul

Spend Redirected+0.8× ROAS

Raised Prospecting budget 20%04 Jul

Call was wrong−0.3× ROAS

Briefed comparison angle28 Jun

Trackingtoo early to score

The losing call stays in the ledger. A tool that only logs its wins is not a tool you can defend a number with.

Illustrative account.

Everything else that ships with it

Twelve more surfaces, not twelve more dashboards.

Each one answers a question you currently answer by hand, in a spreadsheet, at 11pm.

Ask Dashless

Ask the account a question in plain English. Answers show their working and cite the window they used.

/ask

Strategic memo

Mon/Fri write-up of what changed and what to do, with proof links one click away.

/memo

Watchlist

Pin the campaigns you're nervous about and get them checked first, every cycle.

/watch

Change history

Every action you took, with pre/post metrics — including the calls that didn't work.

/history

Creative scoring

Each asset scored on the levers Andromeda actually reads, not on vanity CTR.

/creative/scoring

Creative explorer

Slice the whole creative library by hook, format, offer, placement or age.

/creative/explorer

Creative briefs

Turn a winning pattern into a brief your editor can shoot from — angle, hook, offer, references.

/creative/briefs

Creative studioBeta

Generate on-brand statics in a proven style, every Meta placement size. Download and launch in your own flow.

/creative/variants

Account audit

Structural problems Meta won't flag: naming chaos, overlapping audiences, tracking gaps.

/audit

Stock × ads

Cross-checks live ad spend against product availability, so you stop paying to advertise sold-out SKUs.

/stock

Recommendations

The full ranked queue behind the dashboard — every open call, with its evidence.

/recommendations

Targets & thresholds

Set target CPA, target ROAS and breach thresholds once per account. Every verdict compares to your goal.

/settings

Why now

Meta's delivery system already moved on.

Andromeda reads your creative to decide who sees the ad. Advantage+ self-corrects most targeting. The levers you used to pull by hand are gone.

What's left — the part that actually moves CAC — is creative velocity, angle coverage, and scaling winners without needlessly resetting the learning phase. That's the job Dashless does, and it pulls in Meta's platform updates automatically so the recommendations don't go stale.

How it works

Connect Meta. We do the rest.

Connect

OAuth into Meta in about five minutes. Dashless syncs 30 days of campaigns, ad sets, ads and insights, then backfills the history in the background.

Read

Every creative is classified — image, video, copy, hook, angle, offer — and a profile of your account is built and kept current automatically.

Decide

The few moves that matter, ranked by impact, each with its working shown. You click to apply. Dashless never changes your account on its own.

Read-only by default. When Meta ships a platform change, the playbook updates with it.

Pricing

Built for agencies. Priced for everyone.

Founding seats are limited to the first 50 members, at £99/mo locked for life.

Waitlist only

Founding Member

£149£99/mo

First 50 · locked for life

1 Meta ad account
All Operator features
£99/mo locked for life — first 50 members only
50 creative downloads/mo
Direct line to the founder

Join the waitlist

The ones people actually ask.

The short version: it never touches your account, and you can leave whenever you like.

Read the full FAQ

Will it pause ads automatically?

Never. Dashless is read-only by design — it cannot change anything in your ad account. It tells you exactly what to kill, scale or refresh, deep-links you to the exact entity in Ads Manager, and you make the change yourself. Then you mark it done so the saving is tracked.

How long does setup take?

About five minutes. Sign in, connect your Meta ads account, run the analysis. The first signal appears within 30 seconds of the sync completing.

Do I need a credit card to start?

No. The 7-day trial requires no card. We only ask for payment if you decide to keep using Dashless after the trial ends.

What data does Dashless access?

Only campaign, ad set, ad and insights data, via the Meta Marketing API scopes you grant: ads_read to read your ad data, and business_management to identify which Business Manager owns the account.

How accurate are the money figures?

The math is split into wallet-saved versus ad-spend-redirected so the number stays honest. “Wasted ad spend saved” is only counted when pausing actually reduces your wallet. Spend that simply moves to a better performer is reported as redirected, never as a saving.

Can I cancel anytime?

Yes — one click in Settings → Subscription → Manage billing. Your subscription ends at the next billing cycle.

£5,980

wasted ad spend identified

first 30 days, 5 client accounts

30min

between account reads

not once a day, not on login

client accounts in beta

agency beta, May 2026

Figures from the Dashless agency beta, May 2026. Not a projection or a modelled estimate — spend that was being burned against flat targets and was surfaced for a decision.

Stop finding out on the first of the month.

Connect one account and see what Dashless finds in the first 30 minutes.