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Media buying built by AI, judged by profit

Run your Meta ads from one place,
by profit.

Meta optimises for the objective you picked — not the return you actually need. Dashless reads every ad and creative against your target, gives you the call to cut, scale or launch, and shows the evidence behind it. You approve everything.

Get your free read

No card. Two quick questions, then connect one Meta account read-only and see the findings · plans from $79/mo after · questions

Running an agency or multiple brands? Dashless for agencies →

dashless.
Saltmere Swim · read-only
Today
Mon 8 Sep · last 30 days
Behind target — cost per purchase £14.21 vs £12.00 goal (last 30 days).
This account · last 30 days
Revenue
£151,205
purchase value attributed by Meta
Spend
£34,680
2,441 purchases
Return on spend
4.36×
revenue ÷ spend
What needs you
BUDGET BLEEDReduce budget 34%£418/mo
WINNER SUPPRESSEDFund the winner£365/mo
CREATIVE FATIGUEBrief new creative£240/mo
Showing 3 of 11
dashless.
Saltmere Swim · read-only
Queue
Action centre · 23 calls
Open 11Watching 12Follow-upsResultsCoverage
CriticalBudget bleedPause
Return fell 58% while spend held
Summer Prospecting › UK 18-34 Broad
ROAS now 1.61×Was 3.84×Your target 3.50×Spend £3,140Last 14 days
OpenDoneLaterDismiss£418.00/mo
per month at stake
12 watching — 5 handled, 4 too early, 3 within noise
dashless.
Saltmere Swim · read-only
Analyst
18 of 25 questions left this month
Ask anything about this account…
18 of 25 questions left this month
From your account, right now
Why did return fall 29% this week?
4.36× → 3.10× · 1 Sep–7 Sep
What happened on 3 Sep?
Spend rose 54% in a day
Which campaigns are under my 3.5× target?
Judged against the target you set
What's out of stock right now?
saltmereswim.com · scanned 6h ago
Every answer ends with 4 derived facts · 2 notes in context
dashless.
Saltmere Swim · read-only
Performance
Funnel · last 30 days
FunnelBreakdownsTiming
Revenue out
£151,205
on £34,680 spend · 4.36× blended · last 30 days
The 365-day window hasn’t synced yet
Showing nothing here is deliberate — an unsynced window rendered as £0.00 would be a lie.
TOF
Top of funnel
48% of spend · 24 ads · £18.40 CPA
3.02×
MOF
Middle of funnel
33% of spend · 14 ads · £12.90 CPA
5.18×
BOF
Bottom of funnel
19% of spend · 7 ads · £7.60 CPA
8.40×
dashless.
Saltmere Swim · read-only
Creative
Reports · pooled by asset
Reportspooled by asset · last 30 days
PerformanceHooks & clicksMessagingFormat & offerAudience21 reports
VideoTop
Amalfi drop — try-on
Return5.10×
Spend£4,180
Video
Corfu set — founder
Return4.42×
Spend£3,020
Image
Riviera flat-lay
Return2.31×
Spend£1,640
“Amalfi drop — try-on” leads at 41.2% hook rate on £4,180; 3 of 9 beat your target (last 30 days).
dashless.
Saltmere Swim · read-only
Test Bank
3 tests · 2 from Meta
Testimonial hook vs product demorunning
Arm A: 3 ads from “Summer launch” vs Arm B: 3 ads
ROAS · from 2026-08-01 to 2026-08-20 · excludes today
Result
Arm B is ahead on ROAS — 5.1× vs 4.0×. 91% chance it converts more efficiently per pound.
Fair test92 / 100 · Fair test
80 — the bar a comparison must clear to carry a winner
Static vs Video54 · Usable with caveats
Biggest gap — one arm took 4× the delivery, and its ad set never left learning
From MetaConversion lift · Meta measures this one
dashless.
Saltmere Swim · read-only
Stock
scanned 4h ago · ads synced 2h ago
saltmereswim.com · stock scanned 4h ago · ads synced 2h ago
Money against depleted stock · last 30 days
£1,284.40
spent on ads pointing at low or out-of-stock products
14
live ads pointing at depleted stock
Amalfi one-piece — blackAll out3 live
Corfu triangle set7 of 12 out · 58% ≥ 25%3 live · +2 via Summer Drop
Riviera sarong10 of 12 innone*
Scale call on Corfu triangle set held — at +£410/mo it outruns stock in 8 days.
none* — no ad we could place points here, not a confirmed zero
Seven screens, one read that never stops. Press play.6 stops · 25s

Illustrative account · the screens are the product’s own, the figures are invented.

Results

What Dashless has found, and what it saved.

6,730
Scaling opportunities spotted
$98,873
Saved off wasteful ads and audiences
4,401
Winning creatives spotted

22 checks per ad, around the clock21 creative reports365 days of history0 changes made without you

Scaling opportunities, savings and winners are measured across client accounts run on Dashless. Saved is measured against what the spend would have done unchanged. The other four are counted from the product itself.

Creative

21 reports on your creative. Or measure it your way.

What each ad earns, what it costs, whether the first three seconds hold — pooled by asset rather than by ad. Build your own metrics when you measure something we don’t.

Doorstep DM — illustrative ad creativeScale

"Hi girlyyyy — what are you wearing today?" The DM that started it all. Shop the set.

The set everyone asks aboutShop now
Return
5.10×
Spend
£4,180
Hook
41%
Can hero — illustrative ad creativeScale

Your most unbothered era starts here. Zero caffeine, all of the ritual.

No-caff. No compromise.Try it
Return
4.42×
Spend
£3,020
Hook
34%
Take Yours — illustrative ad creativeScale

Limited run. When they're gone, they're gone — and they're going.

Take yours before they're goneShop the drop
Return
4.05×
Spend
£2,880
Hook
—
Street set — illustrative ad creativeHold

Styled three ways, one set. Which one are you?

One set, three looksSee the looks
Return
2.31×
Spend
£1,640
Hook
26%
Unboxing — illustrative ad creativePause

The unboxing you've been waiting for. New colourway, same fit.

New colourway, same fitShop now
Return
0.94×
Spend
£2,210
Hook
14%

Illustrative ads and figures. Dashless judges each of yours in its own context — its history, its learning state, your target — not on a fixed window.

How it works

Your ad analysis, on autopilot. At scale.

Every ad, every account, checked around the clock. You get the call and the evidence. You make the change.

22checks

run on every ad, around the clock — against your target, not a platform average.

21reports

on your creative, pooled by asset, refreshed every day without being asked.

0changes

made without you. It stages the call; you make the change.

Budget bleed · Cold · Broad 25-44 · £1,120/moWinner suppressed · Founder UGC v3 · +£410/moFatigue · Static product shots · refresh before scalingLearning finished · Retargeting 14d · safe to scale 20%Stock · 14 live ads pointing at a sold-out sizeCPA drift · Lookalike 3% · 7 of 50 events, holdBudget bleed · Cold · Broad 25-44 · £1,120/moWinner suppressed · Founder UGC v3 · +£410/moFatigue · Static product shots · refresh before scalingLearning finished · Retargeting 14d · safe to scale 20%Stock · 14 live ads pointing at a sold-out sizeCPA drift · Lookalike 3% · 7 of 50 events, hold

Illustrative findings. Yours come from your account.

Your AI analyst

Ask your account anything. It remembers.

Plain English in, a straight answer out — with the ads, the dates and how sure it is. It keeps what it learns about your account and what you tell it.

Your account, not the web — every answer comes from your own data.
A number on every answer — what it costs you, or what it earns.
It remembers — what it has found before, and what you told it — used in the next answer.
Analyst · Saltmere Swima year of history · remembers what you tell it
Which ads deserve more money this week?
Two are beating your target on budgets that never moved:
Serum — hero bottle · 4.82× ROAS, 9 days running+£640/mo
Founder UGC v3 · 5.10× on £40/day, cold prospecting+£410/mo
92% confidence · seen 3 reads running · last 30 days
Remembers: you asked it to leave Founder UGC alone until the 15th — so it's flagged, not actioned.
Ask anything about this account…⌘K
Read-only · answers cite the ads and windows behind them

Ask about your own account

No card. Two quick questions, then connect one Meta account read-only and see the findings · plans from $79/mo after

Inside the app

Everything you need to run the account, in one place.

Money, creative, tests and stock — 7 screens, all reading the same daily analysis. Open any one of them.

Pricing

Flat tiers. Never ad-spend tiers.

No percentage of your ad spend, and no tier bump because you scaled. Every client gets a separate workspace, targets and history. Solo is one account, Media Buyer runs ten — under $20 an account, against the spend it is watching. Each plan covers up to $50K/mo of managed spend on Solo and $250K/mo on Media Buyer.

Solo

One ad account. Every feature.

$79/mo
  • 1 Meta ad account
  • Pause / Scale / Watch decision engine
  • 21 creative reports — what wins, pooled by asset
  • Every fix spelled out — you apply it in Ads Manager, we never touch your account
  • Budget pacing with daily breach alerts
  • 2 seats — you and your VA
  • 100 Ask questions a month
  • Mon/Fri strategic memo
  • Long-term account memory

Free for 7 days, then $79/mo. Card required — cancel before day 7 and you're not charged.

Media Buyer

Recommended for agencies

The AI co-pilot that knows when not to act

$199/mo
  • Up to 10 Meta ad accounts
  • Pause / Scale / Watch decision engine
  • 21 creative reports — what wins, pooled by asset
  • Every fix spelled out — you apply it in Ads Manager, we never touch your account
  • Budget pacing with daily breach alerts
  • Cross-account portfolio view
  • 5 team seats
  • 400 Ask questions a month
  • Mon/Fri strategic memo
  • Long-term account memory
  • Extra accounts $39/mo each, up to 15

Free for 7 days, then $199/mo. Card required — cancel before day 7 and you're not charged.

Prices in USD ($), set by your location — the same currency Stripe charges. Change plan or cancel yourself from Settings — no email, no notice period. Compare plans in full

Why we exist

Built by a working media buyer, on live client accounts — not by a dashboard company.

£4,180
Budget removed
£2,600
Redirected
2 of 17
Calls we got wrong

Illustrative account, last 30 days — the ledger every customer gets, misses included.

Nothing on this page is a customer quote. Judge it the way you’d judge an ad account: what it checks · what it costs · the questions it dodges

Objections, answered

Humans and agents, running Meta together.

Will it change anything in my ad account?

No. It cannot write to Meta at all. It stages the change, links you to the exact ad in Ads Manager, and you apply it.

What if a recommendation is wrong?

Nothing happened — you reviewed it and decided. Every call shows its evidence, and two weeks later it is re-measured against doing nothing. The wrong ones go on the same ledger as the right ones.

Do I need a card to start?

Yes. A card starts your 7-day trial on any plan and you are not charged until day 7 — cancel before then in Settings and you pay nothing.

Can I launch ads from it?

Yes. Build ads from your Drive assets, write and check the copy, and stage them — always paused — ready to publish to Meta. Publishing switches on with Meta's approval of the app's write permission; until then, staged ads wait in Dashless.

How long does setup take?

Five minutes. Sign in, connect Meta, run the analysis.

Why not just use Ads Manager?

Ads Manager won't tell you which ad deserves more money, which is quietly wasting it, or whether last week's call worked. That's the job Dashless does — then links you into Ads Manager to act.

Every other question, answered in full →

Every ad, judged by profit.

Connect one account and see what it finds. Read-only — disconnect in a click.

Get your free read

No card for the free read. Read-only, and you can disconnect in a click.

Read-only — it cannot write to your account · Meta only · disconnect any time · read the FAQ first

dashless.

The media buying co-pilot for solo media buyers and boutique agencies. Built in Glasgow.

Dashless Ltd · 3-3, 35 Springbank Gardens
Glasgow G31 4QP · Scotland, UK

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